
Verena PAPIK
Senior Advisor ( ex Mar. Dir at Tiktok )
Verena PAPIK has spent her entire career obsessed with one question: why do people feel the way they do—and how does that shape what they buy, love, and stay loyal to?
She helped scale musical.ly (now TikTok) into a billion-dollar cultural phenomenon by understanding the emotional triggers that make people click, connect, and care. That journey led her to a simple discovery:
Voice reveals far more truth than text or video
Emotion is the missing data layer most brands have ignored
Today, Verena is the Founder & CEO of Talkalytics, an emotional-intelligence platform built on that belief. Talkalytics turns 60-second spoken feedback into deep emotional and behavioral insights so companies can:
See how people actually feel, not just what they tick in a survey
Unlock new revenue through better experiences, higher retention, and smarter sponsorship and product decisions
Design customer and fan journeys grounded in real human truth, not assumptions
Talkalytics is her primary focus and the place where she is compounding everything she has learned about growth, neuroscience, and behavior into a category-defining company.
Driven by a genuine passion for building businesses, Verena also partners with a select group of Fortune 500 and high-growth companies as a strategic advisor and fractional operator, bringing the hard-earned scars and successes of building multiple companies directly into her advisory work.